Apparel Online India | October - 1-15-2019

Kidswear, which was almost non-existent till a few years ago, is slated for a phenomenal growth, forming an equitable share of the overall apparel market size in the country. According to Technopak, kidswear is expected to grow at a CAGR of 8.1% to menswear (7.5%) and womenswear (7.5%) growth. The product market size is also slated to grow (from Rs. 730 billion in 2018) to Rs. 1.6 trillion by 2028.

With more than 90% of retail sales still taking place in bricks-and-mortar stores and the new-age customers wanting more of a brand experience, how can the retailers make the best use of store spaces, increase their per square feet sales, understand the untapped potential of real estate and reimagine the stores in a way that allows them to address the online onslaught. Team AOI quizzes some popular retail brand heads.

With increase in technology, the access to consumers’ tastes has allowed brands to customise their offerings through an unlimited amount of content on myriad social media platforms. A research by Shopify states that “30% of online shoppers say they would likely make a purchase from social media networks like Facebook, Pinterest, Instagram, Twitter or Snapchat.” Read on!

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